Level up your apps and games
Explore the latest developer videos and learn about Metal, SharePlay, enterprise apps and more. What’s new for enterprise developers Discover how you can build compelling apps for your business on iOS, iPadOS, macOS, and watchOS. We’ll take you through a…
Upcoming tax and price changes for apps and in‑app purchases
The App Store’s commerce and payments system was built to empower you to conveniently set up and sell your products and services at a global scale with 44 currencies across 175 storefronts. Periodically, we update prices on the App Store in…
Peer group benchmarks now available in App Analytics
App Analytics in App Store Connect is a helpful tool with a breadth of features to help you understand and improve how your app is performing on the App Store. With metrics related to acquisition, usage, and monetization strategy, App Analytics enables you to…
Meet with App Store experts
Join us for online sessions February 28 to April 13 to learn about the latest App Store features and get your questions answered. Find out how to measure user acquisition with App Analytics and grow your subscription business using App Store features….
Get ready with the latest beta releases
The beta versions of iOS 16.4, iPadOS 16.4, macOS 13.3, tvOS 16.4, and watchOS 9.4 are now available. Get your apps ready by confirming they work as expected on these releases. And to take advantage of the advancements in the latest SDKs, make sure to…
Spotlight on: Passkeys
If you’ve ever dreamed of creating a more secure and phishing-resistant sign-in experience, we have good news. “There is a high chance that in a few years, Apple’s release of passkeys as part of iOS 16 will be remembered as…
Get ready to help customers resolve billing issues without leaving your app
Soon it will be easier than ever for your customers to resolve payment issues, so they can stay subscribed to your content, services, and premium features. Starting this summer, if an auto-renewable subscription doesn’t renew due to a billing issue,…
Preparing for the enhanced global pricing update on May 9
The App Store’s world-class commerce and payments system provides a convenient and effective way to set equalized prices across international markets, adapt to foreign exchange rate or tax changes, and manage prices per storefront. Last month, we introduced major pricing upgrades,…
Swift Student Challenge applications now open
We’re excited to continue our long-standing support of students around the world who love to code. Show us your passion for coding by submitting an incredible app playground on the topic of your choice using Swift Playgrounds or Xcode. Winners…
WWDC23
Mark your calendars for an exhilarating week of technology and community. Be among the first to learn the latest about Apple platforms, technologies, and tools. You’ll also have the opportunity to engage with Apple experts and other developers. All online…