Apple’s iPad lineup clearly follows a “good, better, best” pricing strategy, but consumers consistently reach for either the cheapest or the priciest iPad option, leaving the middle tier behind.
iPad Air
Apple doesn’t need to play the pricing game the way other companies do. While most brands steer shoppers toward a middle-tier “better” option, Apple customers routinely gravitate to the top.
A new report from Consumer Intelligence Research Partners (CIRP) tries to frame this as a fresh insight using iPad sales, but it mostly confirms what anyone paying attention already knows — Apple’s best products sell best.