Apple’s long-rumored Home Hub peripheral is now rumored to be debuting in the second half of 2025, and is allegedly being taken home by select Apple employees for real-world testing.

One concept for a future Apple Smart Home Hub.
Various rumors have suggested that Apple will be making a big push into smart home accessories across the second half of 2025, including the existing Home Key feature for a future smart doorbell. Apple is also working with other manufacturers of smart home accessories to ensure HomeKit compatibility.
A new report from Bloomberg reiterates earlier claims that Apple intends to tie the rise of HomeKit accessories into a smart Home Hub, now with a device code name: J490.
Rumor Score: 🤔 Possible