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New Apple age assurance features help parents and developers protect children

Apple is launching a series of protections for children regarding the use of age-appropriate apps in the App Store, including providing verification through a developer API.

Man and girl with tablet, sitting together. Symbols of hourglass, PG rating, and Wi-Fi are nearby.
Detail from Apple’s child protection white paper — image credit: Apple

While Apple has previously announced Child Sexual Abuse Materials (CSAM) protections and then dropped them, the company says that it is now strengthening how the App Store prevents children seeing age-inappropriate content.

The new extra protections are rolling out in stages, with the first starting now, and the rest following at an as-yet unspecified time in 2025. Apple has published a white paper detail its plans, and the initial launch introduces:

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