Seven Apple Watch buyers are suing Apple over how it allegedly made false and misleading claims that certain models are carbon neutral.
Apple Watch Series 9 was the first model to be described as carbon neutral
Apple first made a claim about carbon neutrality with the launch of the Apple Watch Series 9 in 2023, and immediately faced criticism. First a Chinese environment research organization called it “climate-washing,” and then European consumer groups agreed.
Now according to Reuters, a case has been filed by seven users of the Apple Watch Series 9, Apple Watch SE, and Apple Watch Ultra 2. They claim they would not have bought the watches, or would have paid less, if they had not been misled.