The iPhone 16e announcement video sticks to Apple’s signature style, making a mid-cycle product feel just as important as a major launch.
Tim Cook announcing the iPhone 16e
The company unveiled the iPhone 16e in a press release and a short video that looks and feels like a keynote presentation. The video features Tim Cook and other Apple employees introducing the product in a structured format, just like they would at WWDC or a September iPhone event.
The pacing, transitions, and scripted delivery all mirror Apple’s signature keynote style.