Apple’s iPhone 16e marketing and trade-in pricing is designed specifically to get iPhone 11 and iPhone 12 users to upgrade.
The iPhone 11 from 2019
It’s not as if Apple will turn any buyer away, but it is very clearly setting out its stall that the iPhone 16e is for people who last bought an iPhone in 2019 or 2020. Six years on from the iPhone 11 and five years on from the iPhone, this is the best iPhone to upgrade to and Apple is aiming to sweeten the deal.
The first clue of the market Apple is aiming for with the new iPhone comes in the comparisons.