Add another one to Apple’s list of third-party apps that it has endangered, as Apple Invites threatens the livelihood of event planning app Partiful.
Partiful (rear) and Apple Invites on the App Store
It happens so often that there is a name for it, based on one of the earliest examples of Apple releasing an app or a feature to compete with a third-party rival. Developers know it as Sherlocking, and they know very well that it can be the end of their business.
With a glass half-full kind of view, though, there is a way to argue that Apple producing an app to rival yours will actually grow the market. There is even some logic to that, in two ways.