As Twitter continues to flail about under Elon Musk, all eyes are on the newly launched Instagram Threads as a potential replacement. Meta launched Threads on iOS, Android, and the web on July 5th — a little bit ahead of schedule.

Two days in, Mark Zuckerberg said Threads has registered over 70 million accounts, and it’s still growing.

In an interview about Threads with The Verge, Instagram CEO Adam Mosseri explains why the platform wants to take on Twitter. “Obviously, Twitter pioneered the space,” Mosseri says. “And there are a lot of good offerings out there for public conversations. But just given everything that was going on, we thought there was an opportunity to build something that was open and something that was good for the community that was already using Instagram.”

Rumors about the new Meta-owned platform were swirling for months, with a March report from Platformer revealing the company was “exploring a standalone decentralized social network for sharing text updates.” In June, Alex Heath leaked the details of a companywide meeting where the app was shown off and shared the first glimpse at Threads.

Threads is “Instagram’s text-based conversation app” where “communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app is closely tied to Instagram, meaning you’ll get to use the same username across both apps as well as quickly follow all of the accounts you’ve been following on Instagram.

• Threads is offically getting ads
• Threads now lets you schedule posts
• How to reshare Threads posts without quote posting
• Threads will let you reshare pictures without the original post
• Threads starts testing scheduled posts
• Instagram’s head says social media needs more context because of AI
• Threads is asking people if it moderates too much.
• Threads’ next update is a search feature that finds the post you’re looking for
• Threads says 35 million users signed up in November
• Threads is testing the option to choose your own default feed
• Threads.com shows something now.
• Threads has landscape video now.
• Threads is overhauling its search and trending features
• Threads will now show you replies when you’re working on a reply.
• Threads’ algorithm will focus more on the people you follow
• Threads’ custom feeds are already rolling out
• Threads is testing custom feeds for your favorite topics
• Stephen King is taking a stand.
• Threads grew by a Bluesky this month
• Threads might get ads early next year
• Threads is investigating an issue where replies appear as new posts.
• Threads hits 275 million users.
• Threads can now show you when people in your feed are online
• Adam Mosseri acknowledges ‘mistakes’ in Threads’ broken moderation
• Instagram and Threads moderation is out of control
• Threads knows it has an engagement bait problem
• Threads is giving you more time to edit your posts
• Meta appears to own Threads dot com now.
• Now, the Threads image carousels can count to 20.
• You might start seeing Instagram comments on Threads soon
• How to cross-post your Threads posts to the fediverse
• An invitation to the fediverse.
• More of the fediverse is showing up on Threads.
• Threads is giving Fleets a shot.
• Threads hit 200 million monthly users.
• Threads is testing a new “Your feeds” feature.
• Meta’s Threads is thriving one year in, but X is still in the fight
• The Threads icons that weren’t.
• Threads hits 175 million users after a year
• Meta is connecting Threads more deeply with the fediverse
• Threads profiles might be getting a media tab.
• Threads is going to show live baseball scores.
• Threads’ TweetDeck-style redesign is rolling out to everyone
• Threads is making it easy for anyone to see a post’s view count
• Don’t quote (post) me on this.
• Threads will now automatically filter out offensive words from your feeds
• Threads wants to let you wipe your old posts away
• An update on how Threads is doing.
• Taylor Swift is finally on Threads, and Zuck is very excited about it.
• This looks better on your phone.
• Threads is testing new search filters.
• It may be getting easier to DM via Threads.
• Meta is temporarily shutting Threads down in Turkey on April 29th.
• Meta apologizes for mistakenly blocking links to local news sites.
• President Biden is now posting into the fediverse
• Meta tests live scores on Threads, starting with NBA games.
• Threads’ fediverse beta opens to share your posts on Mastodon, too
• Meta just showed off Threads’ fediverse integration for the very first time
• Threads will now show trending topics for all users in the US.
• The “new” Threads desktop app is available for Windows PCs.
• Threads trending topics roll out to more users.
• Threads (tentatively) now lets you save drafts and take pictures from within the app.
• Meta is testing out Facebook cross-posts to Threads.
• Threads is testing ‘Today’s topics’ to tell users what’s trending in the US
• Threads will finally let you save posts.
• Threads is preparing to venture deeper into the fediverse.
• Toward a unified taxonomy of text-based social media use
• Threads is working on its version of trending topics.
• Threads is working on draft-saving for posts.
• Threads might let you save posts.
• Threads let some users sort their search results by “Latest,” but Meta says this was a mistake.
• Trending topics on Threads?
• If Threads has felt different to you lately, you’re not alone.
• Threads’ in-development API has been used to make posts.
• A new Threads feature might add a little color to holiday posts.
• Threads accounts will have to be public to show in the fediverse.
• Adam Mosseri spells out Threads’ plans for the fediverse
• A Threads post on Mastodon!
• Threads launches for nearly half a billion more users in Europe
• Threads really is joining the Fediverse.
• Threads is officially starting to test ActivityPub integration
• Meta wants to “extend” its fact-checking program for Threads in 2024.
• Meta updates Threads link referrer so publishers can see where their traffic comes from.
• Threads is counting down to an EU launch next week
• Is Threads signing a major free agent away from Elon Musk?
• Emoji can be tags on Threads.
• Threads has hashtags now
• Joe Biden’s birthday gift to himself is a Threads account
• Threads now works from a mobile web browser.
• Threads is testing hashtags with a side of trending topics
• Threads now lets everyone pin posts.
• Adam Mosseri reiterated that Meta is not building DMs into Threads.
• Threads finally lets you delete your account separately from Instagram
• Hashtags on Threads?
• Threads users can keep their posts off Instagram and Facebook now
• Threads on the web is getting better.
• The Threads team is seeking input on a potential content publishing API.
• Threads posts don’t have to show up on Instagram and Facebook
• Threads third-party app support could become a reality
• Meta is testing view counts and pinned posts on Threads.
• Threads is adding polls and GIFs as it continues to chase X
• Zuckerberg says Threads has almost 100 million monthly users
• If you don’t like seeing Threads posts on Instagram and Facebook, Meta says it’s “listening to feedback.”
• More good new Threads features.
• So is Threads into news or not?
• Threads just got an edit button, but an edit history isn’t in the cards right now.
• Threads is getting an edit button — and you don’t have to pay for it
• Jay Powell influencer arc?
• Instagram’s current leader asks a question of its co-founder.
• Meta says Threads account deletion is coming this year.
• Threads is struggling to retain users — but it could still catch up to X
• Threads might be getting an edit button soon
• Threads on the web now has a notification dot.
• Threads now lets you quote posts on the web
• Threads on the web might be getting quote posts soon.
• Threads doesn’t show anything when you search for “covid.”
• Threads will now let you search for posts
• Threads will soon let you search through posts
• Sign of the times: Phil Schiller posting about an Apple event on Threads.
• Meta really wants you to know that it’s going to do fediverse stuff on Threads.
• Meta knows some features are missing from Threads on the web.
• Threads on the web seems to be rolling out widely.
• Threads on the web is here
• Meta may launch a Threads web version early this week
• Threads gets retweets — sorry, reposts — in the reverse-chronological feed
• Instagram’s Threads has lost almost 80 percent of its daily active Android users.
• You can now verify your Threads profile on Mastodon
• Threads is getting some useful new features
• Mark Zuckerberg thinks Threads could be Meta’s next social network with 1 billion users
• Yes, the Threads desktop web site is coming.
• Threads is rolling out its Following feed
• The latest Threads update adds a ‘follows’ tab, but it doesn’t do what you’d like
• Five reasons Threads could still go the distance
• Mark Zuckerberg says that tens of millions of people are returning to Threads every day.
• You might see more rate limits on Threads.
• What’s next for Threads
• Instagram’s rage-shake to report a problem feature is in Threads, too.
• Easily make threads in Threads with three taps.
• Threads was the top free iPhone app last week.
• The Threads team will be shipping improvements “this week,” Instagram head Adam Mosseri says.
• Something odd is happening when you try and search Twitter for Threads links
• Here’s how your Threads feed works right now.
• Well, the Taliban wants you to know it endorses Twitter over Instagram’s Threads.
• Meta’s CTO is doing an AMA later today.
• Apple’s Phil Schiller is on Threads.
• Here’s why Threads is delayed in Europe
• Instagram Threads bosses Mark Zuckerberg and Adam Mosseri are just beside themselves.
• Instagram’s Threads surpasses 100 million users
• The Elon Musk private jet tracker resurfaces on Threads and immediately goads Mark Zuckerberg
• Twitter’s traffic is taking a dive, according to Cloudflare’s CEO.
• What’s next for Threads after being the fastest-growing app ever?
• There’s a way to install Threads on Windows 11, if that’s important to you.
• Meanwhile, on Threads.
• Here’s some data about Threads downloads geographically.
• If you want early access to new Threads features, there’s a beta program on Android for that.
• Threads might run into some moderation issues when it integrates with ActivityPub.
• I have no idea if Ryan Broderick’s read on the inner workings of threads is accurate but I lol’d all the same.
• Threads isn’t for news and politics, says Instagram’s boss
• The Elon Musk private jet tracker was on Threads, but not anymore.
• On The Vergecast: It’s Threads all the way down.
• Google joins Threads, which now has over 70 million activated profiles.
• Threads will (eventually) have a chronological feed option, just like Instagram and Facebook.
• Threads has now activated over 50 million profiles.
• Instagram Threads launched, and my Mastodon server went offline.
• Twitter warns it could sue Meta over ‘copycat’ Threads app
• Threads already has over 95 million posts
• Threads profiles can’t be deleted without removing your entire Instagram account
• Here’s how Twitter’s leadership is responding to Instagram Threads.
• Instagram flooded Threads with celebrities and brands at launch
• So what’s next for Threads? DMs “maybe…”
• Mark Zuckerberg on when Instagram Threads will get ads.
• Just call them tweets
• Instagram’s Threads app already has over 30 million registered accounts.
• Instagram head says a Threads feed with just people you follow is ‘on the list’ of potential features
• Threads hits 10 million users.
• Mastodon CEO Eugen Rochko on what Threads means for the fediverse.
• 2 million users isn’t cool, you know what’s cool? 5 million users.
• Meta unspools Threads
• Threads already has over 2 million users.
• The legend @finkd lives.
• Jane Manchun Wong is working on Threads.
• Time to… threet?
• Instagram’s Twitter competitor, Threads, is available now
• Why Instagram is taking on Twitter with Threads
• Soon.
• RIP to the old Instagram Threads (2019 – 2021).
• The Instagram Threads launch countdown jumped forward and is now targeting 7PM ET
• Instagram’s Twitter competitor, Threads, briefly went live on the web
• Instagram Threads won’t be available in the EU at launch.
• Instagram’s Twitter competitor launches July 6th
• Instagram’s Twitter competitor, Threads, briefly showed up on Google Play
• This is what Instagram’s upcoming Twitter competitor looks like
• This is Instagram’s new Twitter competitor
• Instagram is working on a decentralized Twitter alternative.