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Why Apple won’t buy TikTok, even to attract younger users

Apple has the finances to buy just about anything, but with TikTok there are more reasons than money that mean it won’t buy the social media platform.

Hand holding a smartphone displaying the TikTok logo on a black screen.
TikTok on a smartphone

For a company that has so much success, Apple is far from immune to failure — and sometimes repeated failures. For whatever reason, Apple seems incapable of launching a social media platform, despite trying, so buying one should be a possibility.

Right now TikTok isn’t exactly up for sale to the highest bidder, but it’s close – as long as that bidder is America. No question, if Apple wanted to buy TikTok, it could even though Bloomberg estimates on Sunday that it would cost up to $60 billion.

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