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Epic Games shifts EU app store strategy after missing target by 71 million users

Epic Games is launching an additional 19 games for its third-party app store in the EU, once some bugs are worked out, and it has also promised to pay the Core Technology Fee for apps on its store.

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Epic Games hopes to bring new developers to its app store by paying Apple’s fees

After the European Union Digital Markets Act mandated that Apple allow third-party app stores, Epic Games jumped on the bandwagon. It launched the store with Fortnite and a slim selection of other titles in August 2024.

According to The Verge, Epic Games is making moves to make its alternative app store more appealing with 19 new third-party titles and some financial incentives for developers. The announcement arrives after it failed to meet a goal of 100 million alternative app store users, reaching only 29 million.

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