It’s not true that Apple has always shunned the Consumer Electronics Show, but in 2025 it is yet again the most dominant company at the event, despite not being there.
Apple and CES 2025 logos — image credit: Apple and CES
Apple’s disregard of CES is so well known that it was headline news in 2020 when it was claimed that the company was attending it again. But Apple didn’t exhibit anything, didn’t launch anything, and it didn’t have a stand.
It was only there to take a stance instead.