A drop in foreign-branded smartphone sales in China continues to hit the iPhone, with the year-on-year dip continuing for the fourth month in a row.
Apple Intelligence’s Siri animation on an iPhone
China is a major market for Apple, but the company has had trouble maintaining its position in recent years. A government-affiliated report now indicates the market is even tougher for Apple to compete in.
Data from the China Academy of Information and Communications Technology (CAICT) indicates that shipments of foreign-branded smartphones in China reached 3.04 million in November. Reuters reports this is a 47.4% drop from the 5.77 million units reported for November 2023.