Over the years, Apple has benefited greatly from Android users switching to iPhones. The models that the switchers are picking now is a short-term strategic challenge for Apple, but a long-term gain.
Android switchers boost iPhone Sales — but not for the iPhone 15
In the June 2024 quarter, 17% of iPhone buyers were former Android users, the highest percentage in the last five years. The numbers represent a substantial increase from the same period in 2023.
Despite the influx of switchers, Apple has experienced a decline in sales of its latest models, with older iPhones stepping up to fill the gap. The underperformance of the iPhone 15 is offset by the robust performance of older models like the iPhone 14, iPhone 13, and iPhone SE.
