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iPhone 15 Pro Max will still be the best-selling model in early 2024, says Kuo

The iPhone 15 Pro Max will still be the highest-selling iPhone model in the first half of 2024, according to analyst Ming-Chi Kuo, with its special telephoto lens being highly profitable to supply chain partner Largan.

iPhone 15 Pro Max cameras

The premium models of iPhone tend to be the big sellers for Apple, and for the iPhone 15 Pro models, it’s no exception. In analysis of Apple’s camera lens supplier Largan, TF Securities analyst Ming-Chi Kuo believes that the Pro Max model is benefiting from sales the most.

The iPhone 15 Pro Max will “still account for 40-45% of iPhone 15 shipments in 1H24,” writes Kuo in a Medium post discussing Largan on Monday. As it turns out, that particular model is very financially beneficial to the supplier, and “critical” to its off-season financial results.

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