After 27 consecutive months of sales sinking year over year, new research says the iPhone 15 helped the global smartphone market see its first positive growth since June 2021.
iPhone 15 Pro and Pro Max
Previously, Counterpoint Research has reported that while the smartphone market has been declining for more than two years, Apple’s iPhone has tended to beat that trend. This is even taking into account the research firm’s report that in China, the iPhone 15 was failing to match the demand seen by the iPhone 14.
