The iPhone 15 Pro Max is 12% more expensive for Apple to build than its iPhone 14 counterpart, a teardown reveals, with the parts of each unit estimated to cost Apple around $558 to buy.
iPhone 15 Pro Max
Apple’s profit margin for its products relies heavily on bringing down the cost of the hardware relative to the selling price, among other important factors. While the intention is to bring the cost down, sometimes the introduction of new features can push that cost up instead.