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iPhone 15

Apple’s ‘Mother Nature’ sketch was a complete dud, and didn’t belong in the iPhone 15 event

Apple paused its iPhone 15 launch for an awkward five-minute comedy sketch showing a personified Mother Nature being impressed by the firm’s environmental work — and it didn’t belong in the event at all.

Tim Cook in Apple’s Mother Nature sketch

It would be so interesting to find out who wrote Apple’s Mother Nature skit because the odds are that it was written while the Writers’ Guild of America strike has been on. Leaving aside whether that’s entirely legal — a TV show wouldn’t have been able to do it but a corporate video presumably could — there’s also the issue that Writers’ Guild of America members would hopefully have written it better.

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