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iPhone 15

Analysts say iPhone 15 incremental update will still attract buyers

Apple’s iPhone 15 launch held few surprises, according to multiple analysts, yet because of pricing and selected new features, it is enough to prompt upgraders to buy.

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Where Wedbush called the Apple Event “impressive” and in part raised its price target for the company to $240, other firms have kept to their previous valuations. Most analysts claim the event was as predicted, but there were some welcome surprises.

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